

AFB Bank Website
A premium banking platform by Lyra Team, offering easy navigation, tailored financial insights, and a curated selection of accounts, loans, and investment options for a seamless experience.
UI Design
Web Development
UX Research
Finance
01
AFB Bank delivers banking solutions, transforming how people handle savings, credit, and wealth growth through robust protection and user-friendly interfaces.
02
Before launch, users faced fragmented experiences, relying on manual processes without easy access to food selection, pricing, or streamlined payments.
03
Our team built AFB Bank featuring an elegant website, full mobile compatibility, and features such as personalized budgeting advice and effortless fund transfers.
04
Since going live, it has attracted a loyal following of content users, elevating its status as a go-to name in online finance.








PROBLEM
Building a Cutting-Edge Banking Website for AFB Bank
Outdated Digital Presence: The existing AFB Bank website lacked modern appeal and visual storytelling, failing to convey trust and professionalism essential for attracting tech-savvy users in Azerbaijan's growing fintech landscape.
Low User Acquisition and Engagement: With fragmented service overviews and unclear calls-to-action, the site struggled to convert visitors into active users, resulting in high bounce rates and missed opportunities for onboarding new clients.
Seamless Service Integration: Promoting diverse offerings like loans, deposits, and cards was disjointed, making it challenging to cross-sell without overwhelming users and hindering a unified financial journey.
Performance and Accessibility Gaps: Slow loading times, poor mobile optimization, and limited multilingual support alienated rural and diverse users, exacerbating accessibility barriers in a multilingual market like Azerbaijan.
Competitive Pressure: Rapid advancements by rival banks in sleek, user-centric digital gateways intensified the need for AFB Bank to innovate quickly to maintain market share and foster loyalty.
Scalability Constraints: The legacy infrastructure couldn't support real-time updates or analytics, leading to higher maintenance costs and an inability to adapt to evolving user behaviors.
PROBLEM
Building a Cutting-Edge Banking Website for AFB Bank
Outdated Digital Presence: The existing AFB Bank website lacked modern appeal and visual storytelling, failing to convey trust and professionalism essential for attracting tech-savvy users in Azerbaijan's growing fintech landscape.
Low User Acquisition and Engagement: With fragmented service overviews and unclear calls-to-action, the site struggled to convert visitors into active users, resulting in high bounce rates and missed opportunities for onboarding new clients.
Seamless Service Integration: Promoting diverse offerings like loans, deposits, and cards was disjointed, making it challenging to cross-sell without overwhelming users and hindering a unified financial journey.
Performance and Accessibility Gaps: Slow loading times, poor mobile optimization, and limited multilingual support alienated rural and diverse users, exacerbating accessibility barriers in a multilingual market like Azerbaijan.
Competitive Pressure: Rapid advancements by rival banks in sleek, user-centric digital gateways intensified the need for AFB Bank to innovate quickly to maintain market share and foster loyalty.
Scalability Constraints: The legacy infrastructure couldn't support real-time updates or analytics, leading to higher maintenance costs and an inability to adapt to evolving user behaviors.
"AFB Bank's revamped landing page delivers a seamless, engaging digital experience with intuitive navigation and vibrant service showcases, redefining online banking in Azerbaijan."

Javahir Aydin
Lead Project Manager of AFB Bank
"AFB Bank's revamped landing page delivers a seamless, engaging digital experience with intuitive navigation and vibrant service showcases, redefining online banking in Azerbaijan."

Javahir Aydin
Lead Project Manager of AFB Bank
SOLUTION
Delivering a Modern and Engaging Digital Gateway for AFB Bank
Revitalized Modern Interface: We redesigned the landing page with a clean, professional aesthetic inspired by Azerbaijani motifs, incorporating intuitive navigation and hero sections that instantly build trust and guide users to personalized services.
Dynamic Engagement Tools: Integrated compelling CTAs, service carousels, and lead capture forms to streamline onboarding, boosting conversion rates by highlighting instant loans and transfers with vivid, benefit-focused visuals.
Unified Service Showcase: Created seamless sections blending cross-selling elements—like quick loan previews alongside deposit perks—ensuring a cohesive flow that educates and empowers users without information overload.
Optimized Performance and Inclusivity: Engineered a fully responsive, lightning-fast page with multilingual toggles (Azerbaijani, Russian, English) and accessibility features, delivering flawless experiences across devices for urban and rural audiences.
Strategic SEO and Analytics Boost: Implemented SEO best practices and backend tracking to drive organic traffic and measure engagement, positioning AFB Bank as a forward-thinking leader in Azerbaijan's competitive banking scene.
Future-Proof Infrastructure: Built a scalable, lightweight framework with easy-update modules, reducing costs and enabling rapid iterations to align with emerging trends and user feedback.
SOLUTION
Delivering a Modern and Engaging Digital Gateway for AFB Bank
Revitalized Modern Interface: We redesigned the landing page with a clean, professional aesthetic inspired by Azerbaijani motifs, incorporating intuitive navigation and hero sections that instantly build trust and guide users to personalized services.
Dynamic Engagement Tools: Integrated compelling CTAs, service carousels, and lead capture forms to streamline onboarding, boosting conversion rates by highlighting instant loans and transfers with vivid, benefit-focused visuals.
Unified Service Showcase: Created seamless sections blending cross-selling elements—like quick loan previews alongside deposit perks—ensuring a cohesive flow that educates and empowers users without information overload.
Optimized Performance and Inclusivity: Engineered a fully responsive, lightning-fast page with multilingual toggles (Azerbaijani, Russian, English) and accessibility features, delivering flawless experiences across devices for urban and rural audiences.
Strategic SEO and Analytics Boost: Implemented SEO best practices and backend tracking to drive organic traffic and measure engagement, positioning AFB Bank as a forward-thinking leader in Azerbaijan's competitive banking scene.
Future-Proof Infrastructure: Built a scalable, lightweight framework with easy-update modules, reducing costs and enabling rapid iterations to align with emerging trends and user feedback.






Exquisite Architecture and Opulent Interface for an Unparalleled AFB Bank Banking Experience
We crafted a sophisticated, intuitive interface with seamless user flows for effortless navigation of financial solutions. Featuring curated service collections, real-time rate transparency, and smart filters, users explore loans, transfers, deposits, and cards with ease. The resplendent UI, with professional aesthetics, boosts readability and trust for Azerbaijan's premier banking. A robust backend ensures flawless account management, secure transactions, and tailored recommendations, empowering every client with a secure, elite journey.
Exquisite Architecture and Opulent Interface for an Unparalleled AFB Bank Banking Experience
We crafted a sophisticated, intuitive interface with seamless user flows for effortless navigation of financial solutions. Featuring curated service collections, real-time rate transparency, and smart filters, users explore loans, transfers, deposits, and cards with ease. The resplendent UI, with professional aesthetics, boosts readability and trust for Azerbaijan's premier banking. A robust backend ensures flawless account management, secure transactions, and tailored recommendations, empowering every client with a secure, elite journey.
Website - Desktop


Website - Mobile















Deliverables
Unique, contemporary branding to foster user trust and market presence in banking.
Unique, contemporary branding to foster user trust and market presence in banking.
Advanced functionalities including service highlights, instant CTA integrations, and seamless lead capture.
Advanced functionalities including service highlights, instant CTA integrations, and seamless lead capture.
SEO-optimized framework to drive organic traffic right from launch.
SEO-optimized framework to drive organic traffic right from launch.
Intuitive, adaptable interface prioritizing engagement, security, and straightforward navigation.
Intuitive, adaptable interface prioritizing engagement, security, and straightforward navigation.
Web-optimized landing page engineered for efficiency and effortless onboarding.
Web-optimized landing page engineered for efficiency and effortless onboarding.
Pro Seed Funding
520K
Allsat raises $520K to expand and reach more natural mineral water customers.
Pro Seed Funding
520K
Allsat raises $520K to expand and reach more natural mineral water customers.
Positive Feedback
68%
68% of users gave positive feedback on Allsat's ordering, reflecting our quality commitment.
Positive Feedback
68%
68% of users gave positive feedback on Allsat's ordering, reflecting our quality commitment.
Increase in user registration
32%
Since launch, Allsat saw a 32% increase in user registrations, highlighting growth in interest and engagement.
Increase in user registration
32%
Since launch, Allsat saw a 32% increase in user registrations, highlighting growth in interest and engagement.