Arzum Beauty Website
A premium beauty e-commerce platform by Lyra Team, offering easy navigation, tailored recommendations, and a curated selection of cosmetics, skincare, and fragrances for an indulgent experience.
UX/UI Design
UX/UI Design
Web Development
Web Development
E-Commerce
E-Commerce
Backend Development
Backend Development
01
Arzum Beauty is a premium online beauty store, revolutionizing shopping for cosmetics, skincare, and fragrances in Azerbaijan with elegance and ease.
02
Prior to launch, Azerbaijan's beauty market lacked modern, diverse online options with personalized features.
03
Prior to launch, Azerbaijan's beauty market lacked modern, diverse online options with personalized features.
04
Post-launch, it has gained a strong, satisfied customer base, boosting popularity in beauty retail.
PROBLEM
Building a Premier Online Beauty Destination for Arzum Beauty
Fragmented Customer Journey: Users faced disjointed experiences across physical stores, the mobile app, and social channels, leading to cart abandonment rates over 40% and missed opportunities for personalized beauty recommendations in a fast-paced market.
Limited Product Discoverability: With hundreds of imported American and Korean brands, the outdated search and categorization in the app made it hard for customers to find bestsellers or niche items like SPF-infused foundations, resulting in low conversion and reliance on in-store visits only.
Scalability Strains from Rapid Growth: As Azerbaijan's largest cosmetics retailer, surging demand for exclusive lines (e.g., MIZON collaborations) overwhelmed the backend, causing delivery delays and stock inaccuracies that eroded trust during peak promotional seasons.
Engagement Gaps in a Digital-First Audience: Younger beauty enthusiasts in Baku demanded interactive features like virtual try-ons and tutorials, but the app's static design and infrequent updates led to stagnant user retention, with sessions averaging under 2 minutes.
Competitive Pressure from Global E-Tailers: International platforms like Sephora and local rivals were innovating with AR tools and seamless cross-border shipping, putting Arzum Beauty at risk of losing market share in the burgeoning $500M+ Azerbaijani beauty sector.
PROBLEM
Building a Premier Online Beauty Destination for Arzum Beauty
Fragmented Customer Journey: Users faced disjointed experiences across physical stores, the mobile app, and social channels, leading to cart abandonment rates over 40% and missed opportunities for personalized beauty recommendations in a fast-paced market.
Limited Product Discoverability: With hundreds of imported American and Korean brands, the outdated search and categorization in the app made it hard for customers to find bestsellers or niche items like SPF-infused foundations, resulting in low conversion and reliance on in-store visits only.
Scalability Strains from Rapid Growth: As Azerbaijan's largest cosmetics retailer, surging demand for exclusive lines (e.g., MIZON collaborations) overwhelmed the backend, causing delivery delays and stock inaccuracies that eroded trust during peak promotional seasons.
Engagement Gaps in a Digital-First Audience: Younger beauty enthusiasts in Baku demanded interactive features like virtual try-ons and tutorials, but the app's static design and infrequent updates led to stagnant user retention, with sessions averaging under 2 minutes.
Competitive Pressure from Global E-Tailers: International platforms like Sephora and local rivals were innovating with AR tools and seamless cross-border shipping, putting Arzum Beauty at risk of losing market share in the burgeoning $500M+ Azerbaijani beauty sector.
"Arzum Beauty’s revamped e-commerce site delivers a seamless, engaging shopping experience with AR try-ons and smart recommendations, redefining online beauty retail in Azerbaijan."
Arzu Kerimli
Founder of Arzum Beauty
"Arzum Beauty’s revamped e-commerce site delivers a seamless, engaging shopping experience with AR try-ons and smart recommendations, redefining online beauty retail in Azerbaijan."
Arzu Kerimli
Founder of Arzum Beauty
SOLUTION
Delivering a Luxurious and Seamless Shopping Experience for Arzum Beauty
Unified Omnichannel Experience: We integrated the app with in-store inventory and social feeds via a single login, enabling real-time stock checks and "reserve online, pick up in-store" options—boosting conversions by 35% and creating a fluid journey from discovery to delivery.
Robust Backend Overhaul: We migrated to a cloud-based system with predictive inventory tools, ensuring 99% stock accuracy and same-day Baku deliveries—slashing operational delays and supporting scalable growth for new product launches like the Souffle Matte Lipstick line.
Interactive Engagement Suite: Rolled out AR virtual try-ons, live tutorial streams tied to YouTube integrations, and gamified loyalty challenges (e.g., "Mix & Match" quizzes), extending session times to 5+ minutes and driving a 50% uplift in repeat app usage among 18-35 demographics.
Strategic Innovation Partnerships: Collaborated with global tech providers for exclusive features like geo-targeted "Near Me" pop-up promotions, positioning Arzum Beauty as Azerbaijan's go-to innovator—while mentoring the internal team on agile updates to sustain long-term competitiveness.
SOLUTION
Delivering a Luxurious and Seamless Shopping Experience for Arzum Beauty
Unified Omnichannel Experience: We integrated the app with in-store inventory and social feeds via a single login, enabling real-time stock checks and "reserve online, pick up in-store" options—boosting conversions by 35% and creating a fluid journey from discovery to delivery.
Robust Backend Overhaul: We migrated to a cloud-based system with predictive inventory tools, ensuring 99% stock accuracy and same-day Baku deliveries—slashing operational delays and supporting scalable growth for new product launches like the Souffle Matte Lipstick line.
Interactive Engagement Suite: Rolled out AR virtual try-ons, live tutorial streams tied to YouTube integrations, and gamified loyalty challenges (e.g., "Mix & Match" quizzes), extending session times to 5+ minutes and driving a 50% uplift in repeat app usage among 18-35 demographics.
Strategic Innovation Partnerships: Collaborated with global tech providers for exclusive features like geo-targeted "Near Me" pop-up promotions, positioning Arzum Beauty as Azerbaijan's go-to innovator—while mentoring the internal team on agile updates to sustain long-term competitiveness.
Exquisite Architecture and Opulent Interface for an Unparalleled Arzum Beauty Shopping Experience
We meticulously designed a sophisticated, intuitive interface with user flows crafted for effortless exploration and indulgence in luxury beauty products. Showcasing curated product collections, real-time inventory elegance, and refined smart filters, users can seamlessly navigate an extensive array of premium cosmetics, skincare, and fragrances. The visually resplendent UI, adorned with a sumptuous aesthetic, elevates readability and instills confidence, essential for an elite beauty retail experience in Azerbaijan. The robust backend architecture orchestrates impeccable product management, fortified transactions, and bespoke recommendations, delivering a flawlessly luxurious shopping journey for every discerning user.
Exquisite Architecture and Opulent Interface for an Unparalleled Arzum Beauty Shopping Experience
We meticulously designed a sophisticated, intuitive interface with user flows crafted for effortless exploration and indulgence in luxury beauty products. Showcasing curated product collections, real-time inventory elegance, and refined smart filters, users can seamlessly navigate an extensive array of premium cosmetics, skincare, and fragrances. The visually resplendent UI, adorned with a sumptuous aesthetic, elevates readability and instills confidence, essential for an elite beauty retail experience in Azerbaijan. The robust backend architecture orchestrates impeccable product management, fortified transactions, and bespoke recommendations, delivering a flawlessly luxurious shopping journey for every discerning user.
Website - Desktop
Website - Mobile
Deliverables
Elegant, luxurious visual identity to elevate brand prestige and foster customer loyalty for Arzum Beauty.
Elegant, luxurious visual identity to elevate brand prestige and foster customer loyalty for Arzum Beauty.
Smart features including personalized product recommendations, intuitive catalog browsing, and secure checkout functionality.
Smart features including personalized product recommendations, intuitive catalog browsing, and secure checkout functionality.
SEO-optimized website structure to enhance discoverability and drive user engagement from launch.
SEO-optimized website structure to enhance discoverability and drive user engagement from launch.
Clean, scalable UI system prioritizing sophistication, trust, and seamless navigation.
Clean, scalable UI system prioritizing sophistication, trust, and seamless navigation.
Mobile-first platform designed for speed and simplicity in product exploration, purchasing, and account management.
Mobile-first platform designed for speed and simplicity in product exploration, purchasing, and account management.
Pro Seed Funding
520K
Allsat raises $520K to expand and reach more natural mineral water customers.
Pro Seed Funding
520K
Allsat raises $520K to expand and reach more natural mineral water customers.
Positive Feedback
68%
68% of users gave positive feedback on Allsat's ordering, reflecting our quality commitment.
Positive Feedback
68%
68% of users gave positive feedback on Allsat's ordering, reflecting our quality commitment.
Increase in user registration
32%
Since launch, Allsat saw a 32% increase in user registrations, highlighting growth in interest and engagement.
Increase in user registration
32%
Since launch, Allsat saw a 32% increase in user registrations, highlighting growth in interest and engagement.
Other Works
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