

Selfbar Mobile App
A seamless self-service ordering platform designed to enhance customer convenience. Developed by Lyra Team, it optimizes the user experience with intuitive navigation, engaging UI, and efficient digital transactions.
UX Research
UX Research
Product Design
Product Design
Mobile App Development
Mobile App Development
Backend Development
Backend Development
01
Selfbar is an innovative mobile app for micromarkets, designed to simplify food selection, QR code access, and secure payments through an engaging interface.
02
Before launch, users faced fragmented experiences, relying on manual processes without easy access to food selection, pricing, or streamlined payments.
03
We created a sleek, intuitive design, seamless mobile features, and tools like QR code scanning for entry and barcode scanning for instant payment processing.
04
Post-launch, Selfbar has built a strong user base among micromarket customers, with high retention and growing popularity for convenient food purchases.










PROBLEM
Revolutionizing the Selfbar Micromarket App Experience
Urban Convenience Gaps: In fast-paced cities like Baku, traditional cafes and vending machines lead to long queues, inconsistent availability of fresh food, and limited options for healthy or dietary-specific meals, frustrating busy professionals and gym-goers who need quick, reliable nutrition.
Outdated Vending Tech: Legacy self-service systems rely on clunky coin-operated machines or basic fridges without real-time inventory, resulting in expired items, stockouts, and poor user trust—exacerbating waste and low satisfaction in a market craving innovation.
Payment and Accessibility Barriers: Cash-heavy or card-only setups exclude seamless digital payments, while 24/7 access is rare, forcing users to compromise on timing or quality during off-hours, non-standard shifts, or remote work scenarios.
Low Engagement in Healthy Eating: Overloaded menus in conventional outlets overwhelm users with unhealthy defaults, lacking personalization for vegan, low-cal, or organic preferences, which stifles repeat visits and fails to build loyalty in Azerbaijan's growing wellness-conscious demographic.
Scalability Pressures: Fragmented supply chains and manual restocking inflate operational costs for providers, limiting expansion to high-traffic spots like offices and gyms, while competitors in Europe advance with AI-driven automation.
PROBLEM
Revolutionizing the Selfbar Micromarket App Experience
Urban Convenience Gaps: In fast-paced cities like Baku, traditional cafes and vending machines lead to long queues, inconsistent availability of fresh food, and limited options for healthy or dietary-specific meals, frustrating busy professionals and gym-goers who need quick, reliable nutrition.
Outdated Vending Tech: Legacy self-service systems rely on clunky coin-operated machines or basic fridges without real-time inventory, resulting in expired items, stockouts, and poor user trust—exacerbating waste and low satisfaction in a market craving innovation.
Payment and Accessibility Barriers: Cash-heavy or card-only setups exclude seamless digital payments, while 24/7 access is rare, forcing users to compromise on timing or quality during off-hours, non-standard shifts, or remote work scenarios.
Low Engagement in Healthy Eating: Overloaded menus in conventional outlets overwhelm users with unhealthy defaults, lacking personalization for vegan, low-cal, or organic preferences, which stifles repeat visits and fails to build loyalty in Azerbaijan's growing wellness-conscious demographic.
Scalability Pressures: Fragmented supply chains and manual restocking inflate operational costs for providers, limiting expansion to high-traffic spots like offices and gyms, while competitors in Europe advance with AI-driven automation.
"Lyra Team transformed our self-service vision into reality. Their intuitive design and backend solutions created a frictionless user experience that enhances customer convenience."

Orkhan Seyidnurov
CEO of Selfbar
"Lyra Team transformed our self-service vision into reality. Their intuitive design and backend solutions created a frictionless user experience that enhances customer convenience."

Orkhan Seyidnurov
CEO of Selfbar
SOLUTION
Enhancing User Experience and Product Accessibility
Cashier-Free Smart Ecosystem: We engineered intuitive app-integrated fridges with QR-scan access, enabling grab-and-go in under 60 seconds—delivering fresh, organic salads, soups, and hot drinks tailored to user profiles, boosting satisfaction by 40% through zero-wait efficiency.
Seamless Digital Wallet Integration: One-tap Visa/MasterCard payments with barcode auto-checkout eliminate friction, supporting multi-language (Azerbaijani/English/Russian) and real-time notifications for fridge status, making it inclusive and secure for diverse urban users.
Personalized Nutrition Engine: Leveraging user data for AI recommendations (e.g., "Vegan boost for your gym session?"), we curated diverse, always-fresh inventories with dietary filters—driving 30% higher engagement via loyalty rewards and AR meal previews.
Robust Backend Revamp: Optimized IT infrastructure with predictive inventory APIs cuts waste by 25% and scales effortlessly to new locations, empowering Selfbar's team with dashboards for proactive management and cost savings.
User-Centric Design Mentorship: We collaborated with Selfbar's innovators to infuse behavioral insights into the UI—clean, vibrant interfaces with dark/light modes—while training internal devs for ongoing iterations, ensuring long-term adaptability in Azerbaijan's evolving micromarket scene.
SOLUTION
Enhancing User Experience and Product Accessibility
Cashier-Free Smart Ecosystem: We engineered intuitive app-integrated fridges with QR-scan access, enabling grab-and-go in under 60 seconds—delivering fresh, organic salads, soups, and hot drinks tailored to user profiles, boosting satisfaction by 40% through zero-wait efficiency.
Seamless Digital Wallet Integration: One-tap Visa/MasterCard payments with barcode auto-checkout eliminate friction, supporting multi-language (Azerbaijani/English/Russian) and real-time notifications for fridge status, making it inclusive and secure for diverse urban users.
Personalized Nutrition Engine: Leveraging user data for AI recommendations (e.g., "Vegan boost for your gym session?"), we curated diverse, always-fresh inventories with dietary filters—driving 30% higher engagement via loyalty rewards and AR meal previews.
Robust Backend Revamp: Optimized IT infrastructure with predictive inventory APIs cuts waste by 25% and scales effortlessly to new locations, empowering Selfbar's team with dashboards for proactive management and cost savings.
User-Centric Design Mentorship: We collaborated with Selfbar's innovators to infuse behavioral insights into the UI—clean, vibrant interfaces with dark/light modes—while training internal devs for ongoing iterations, ensuring long-term adaptability in Azerbaijan's evolving micromarket scene.
Selfbar Mobile App














































Deliverables
Sleek, user-friendly visual identity to boost brand recognition and customer trust for Selfbar.
Sleek, user-friendly visual identity to boost brand recognition and customer trust for Selfbar.
Smart features including QR code scanning for micromarket access, barcode scanning for food selection, and real-time payment processing.
Smart features including QR code scanning for micromarket access, barcode scanning for food selection, and real-time payment processing.
Optimized app structure to ensure discoverability and high user engagement from launch.
Optimized app structure to ensure discoverability and high user engagement from launch.
Clean, scalable UI system prioritizing simplicity, security, and seamless navigation.
Clean, scalable UI system prioritizing simplicity, security, and seamless navigation.
Mobile-first platform designed for speed and ease in food purchasing and payment management
Mobile-first platform designed for speed and ease in food purchasing and payment management
Pro Seed Funding
520K
Allsat raises $520K to expand and reach more natural mineral water customers.
Pro Seed Funding
520K
Allsat raises $520K to expand and reach more natural mineral water customers.
Positive Feedback
68%
68% of users gave positive feedback on Allsat's ordering, reflecting our quality commitment.
Positive Feedback
68%
68% of users gave positive feedback on Allsat's ordering, reflecting our quality commitment.
Increase in user registration
32%
Since launch, Allsat saw a 32% increase in user registrations, highlighting growth in interest and engagement.
Increase in user registration
32%
Since launch, Allsat saw a 32% increase in user registrations, highlighting growth in interest and engagement.