Karabakh.art Website
A dynamic landing page for Karabakh's cultural heritage, karabakh.art captivates users with vivid showcases of ancient artistry, interactive AR carpet displays, and concise storytelling, delivering seamless navigation and immersive engagement for a global audience.
UX/UI Design
UX/UI Design
Web Design
Web Design
UX Research
UX Research
Visual Identity
Visual Identity
01
Karabakh.art is a pioneering digital platform for Azerbaijan's Karabakh heritage, renowned for breathing life into ancient artifacts and stories through interactive exhibits and vivid cultural immersions.
02
Before its creation, Karabakh's rich legacy lingered in obscurity—scattered archives, inaccessible artifacts, and fading traditions overlooked by modern audiences amid geopolitical shadows.
03
We built karabakh.art with an elegant, story-rich interface, AI-enhanced digitization, and engaging tools like AR carpet explorations and multilingual timelines to unlock heritage for all.
04
Since launch, karabakh.art has captivated global explorers, fostering cultural pride in Azerbaijan while drawing thousands to rediscover Karabakh's timeless artistry with soaring engagement and acclaim.
PROBLEM
Digitizing Ancient Art and Stories
Geopolitical Sensitivities: Navigating complex regional conflicts around Karabakh, which risked limiting access to cultural narratives and artifacts, potentially alienating global audiences or facing content restrictions.
Resource Constraints for Digitization: Limited funding and expertise for high-quality scanning, archiving, and multimedia integration of ancient artifacts like carpets and cave tools, leading to incomplete or low-resolution representations of heritage.
Low Digital Engagement: Traditional cultural sites often struggle with modern user interaction, resulting in low traffic, outdated interfaces, and difficulty attracting younger demographics uninterested in static historical content.
Scalability and Accessibility Issues: The site's initial infrastructure couldn't handle multilingual support or mobile optimization, causing slow load times and exclusion of non-Azerbaijani speakers from immersive experiences.
Competitive Cultural Storytelling: In a crowded digital space dominated by mainstream platforms like museums' VR tours, standing out required innovative ways to convey Karabakh's unique blend of ancient Albanian roots and nomadic artistry without overwhelming users.
PROBLEM
Digitizing Ancient Art and Stories
Geopolitical Sensitivities: Navigating complex regional conflicts around Karabakh, which risked limiting access to cultural narratives and artifacts, potentially alienating global audiences or facing content restrictions.
Resource Constraints for Digitization: Limited funding and expertise for high-quality scanning, archiving, and multimedia integration of ancient artifacts like carpets and cave tools, leading to incomplete or low-resolution representations of heritage.
Low Digital Engagement: Traditional cultural sites often struggle with modern user interaction, resulting in low traffic, outdated interfaces, and difficulty attracting younger demographics uninterested in static historical content.
Scalability and Accessibility Issues: The site's initial infrastructure couldn't handle multilingual support or mobile optimization, causing slow load times and exclusion of non-Azerbaijani speakers from immersive experiences.
Competitive Cultural Storytelling: In a crowded digital space dominated by mainstream platforms like museums' VR tours, standing out required innovative ways to convey Karabakh's unique blend of ancient Albanian roots and nomadic artistry without overwhelming users.
"Karabakh Art is more than a website—it's a digital gateway to cultural heritage. Lyra Team has created an immersive experience that brings history and art to life through exceptional UX and design."
Ali Mammadov
Manager of Karabakh Art
"Karabakh Art is more than a website—it's a digital gateway to cultural heritage. Lyra Team has created an immersive experience that brings history and art to life through exceptional UX and design."
Ali Mammadov
Manager of Karabakh Art
SOLUTION
Seamless Access to Karabakh's Artistic Treasures
Advanced Digitization Pipeline: Partnered with archaeological experts to implement AI-assisted scanning for over 500 artifacts, including 360° interactive views of Karabakh carpets, transforming static images into vivid, explorable treasures that rival top-tier museum apps.
Engagement-First Interface Redesign: Crafted an intuitive, story-driven UI with gamified elements like virtual "heritage quests" through Azykh Cave timelines, boosting session times by 40% and drawing in diverse users with bite-sized, visually stunning modules.
Robust, Inclusive Infrastructure: Revamped the backend with cloud-based scalability and full multilingual AI translation (covering 10+ languages), enabling seamless mobile access and real-time updates reducing bounce rates and empowering underserved communities to connect with their roots.
SOLUTION
Seamless Access to Karabakh's Artistic Treasures
Advanced Digitization Pipeline: Partnered with archaeological experts to implement AI-assisted scanning for over 500 artifacts, including 360° interactive views of Karabakh carpets, transforming static images into vivid, explorable treasures that rival top-tier museum apps.
Engagement-First Interface Redesign: Crafted an intuitive, story-driven UI with gamified elements like virtual "heritage quests" through Azykh Cave timelines, boosting session times by 40% and drawing in diverse users with bite-sized, visually stunning modules.
Robust, Inclusive Infrastructure: Revamped the backend with cloud-based scalability and full multilingual AI translation (covering 10+ languages), enabling seamless mobile access and real-time updates reducing bounce rates and empowering underserved communities to connect with their roots.
Deliverables
Unique, contemporary branding to foster user loyalty and market presence in auctions.
Unique, contemporary branding to foster user loyalty and market presence in auctions.
Advanced functionalities including live streaming, instant bid notifications, and customizable auction settings.
Advanced functionalities including live streaming, instant bid notifications, and customizable auction settings.
App store-optimized framework to drive organic downloads right from release.
App store-optimized framework to drive organic downloads right from release.
Intuitive, adaptable interface prioritizing engagement, security, and straightforward navigation.
Intuitive, adaptable interface prioritizing engagement, security, and straightforward navigation.
Mobile-optimized auction app engineered for efficiency and effortless transactions.
Mobile-optimized auction app engineered for efficiency and effortless transactions.
Visitors Reached
240K
he Karabakh.art website welcomed over 240,000 visitors in its first six months, highlighting growing global curiosity about Azerbaijan’s cultural heritage.
Visitors Reached
240K
he Karabakh.art website welcomed over 240,000 visitors in its first six months, highlighting growing global curiosity about Azerbaijan’s cultural heritage.
Positive Engagement Growth
78%
User engagement increased by 78%, with visitors spending more time exploring artworks, stories, and interactive timelines—showing deep emotional resonance with the content.
Positive Engagement Growth
78%
User engagement increased by 78%, with visitors spending more time exploring artworks, stories, and interactive timelines—showing deep emotional resonance with the content.
Return Visitors
41%
Nearly 41% of users returned to the platform for new exhibitions and cultural stories, demonstrating strong retention and lasting interest.
Return Visitors
41%
Nearly 41% of users returned to the platform for new exhibitions and cultural stories, demonstrating strong retention and lasting interest.
Other Works
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Baku Office
Zaur Nudiraliyev, 79 Baku, Azerbaijan
USA Office
9450 Southwest Gemini Drive Beaverton, OR 97008 US